Hello!
I'm Joshua Lim, a UX designer from LA.
I studied Business Administration at Pepperdine University, where I learned how to deliver evidence-based solutions to business challenges and apply the relevant research skills to support my work. While pursuing my major, I also taught myself UX design, sharpening my design skills with Photoshop and Figma. By combining my corporate knowledge with my creative flair, I found a perfect intersection where I could present graphic solutions to business problems.
My passion for design began at a young age with classroom doodles and branched into an outlet where I could express myself. I've worked with my university's Human Resource division and Business division, startups, and a fashion studio to deliver digital products, from prototypes and interfaces for mobile and web to animations and social media graphics.
When I'm not working, I practice drawing my favorite manga panels, commit property theft on Monopoly, and enjoy going deaf to my favorite artists!